Recent clinical and imaging studies suggest the involvement of anterior brain regions in the Stroop effect without providing consensus on the hemisphere being involved. Here, we investigated the dynamics of brain activation during a modified Stroop task using behavioural, event-related potential map series, and source localization analysis. Behavioural analysis showed an increased RT in the interference (IC) as compared to the neutral (NC) and congruence conditions (CC). Map series analysis in these conditions displayed a similar sequence of 10 stable segments. From these, only segment S6, occurring at approximately 300 ms and displaying a dominant right anterior activation, was of increased duration in IC. Furthermore, in IC only, RT was shown to correlate with S6 duration. These results are discussed in terms of increased duration of an attentional process needed to solve the conflict.