Innovation scholars and dominant discourses relegate destruction and withdrawal as being secondary, collateral or unavoidable aspects of innovation processes. The chapter qualifies these dominant thoughts on innovation, be they classical or contemporary, and identify destruction, deadoption, exnotion and withdrawal as a relevant phenomenon. It documents a case study, the withdrawal of tilling in agriculture, through which it proposes an alternative way of thinking about innovation, showing that withdrawal is not an evidence phenomenon; it’s a complex process, engaging strategic thinking and controversies, as well as creativity, invention and innovation. The chapter suggests that innovation through withdrawal is a growing phenomenon, which would require empirical and theoretical investigations. It also suggests that disciplinary bias, cultural values and ideology explain the neglect of destruction or withdrawal in discourses and theories about innovation.