Managing institutional complexity – a longitudinal study of legitimacy strategies at a sportswear brand

Détails

ID Serval
serval:BIB_B1C9A77BA2F3
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Managing institutional complexity – a longitudinal study of legitimacy strategies at a sportswear brand
Périodique
Journal of Business Ethics
Auteur(s)
Baumann-Pauly D., Scherer A.G., Palazzo G.
ISSN
0167-4544
Statut éditorial
Publié
Date de publication
2016
Peer-reviewed
Oui
Volume
137
Numéro
1
Pages
31-51
Langue
anglais
Résumé
Multinational corporations are operating in complex business environments. They are confronted with contradictory institutional demands that often represent mutually incompatible expectations of various audiences. Managing these demands poses new organizational challenges for the corporation. Conducting an empirical case study at the sportswear manufacturer Puma, we explore howmultinational corporations respond to institutional complexity and what legitimacy strategies they employ to maintain their license to operate. We draw on the literature on institutional theory, contingency theory, and organizational paradoxes. The results of our qualitative longitudinal study show that managing corporate legitimacy is a dynamic process in which corporations adapt organizational capacities, structures, and procedures.
Mots-clé
Globalization, Legitimacy, Institutional complexity, Paradox, Corporate social responsibility
Web of science
Création de la notice
01/05/2017 13:10
Dernière modification de la notice
21/08/2019 5:12
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