Testing the tyranny of too much choice against the allure of more choice

Détails

ID Serval
serval:BIB_A8905B18F154
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Testing the tyranny of too much choice against the allure of more choice
Périodique
Psychology and Marketing
Auteur(s)
White C. M., Hoffrage U.
ISSN
0742-6046
Statut éditorial
Publié
Date de publication
2009
Peer-reviewed
Oui
Volume
26
Numéro
3
Pages
280-298
Langue
anglais
Résumé
When choosing among several options, people often defer choice. Previous research found that choice deferral can increase and/or decrease as the number of available options increases. To understand these contradictory findings, the assumption was made that people may defer choice for either of two reasons. The number of deferrals made in a controlled laboratory experiment that were inferred to be due to no options being good enough, decreased as the number of options increased. In contrast, the number of deferrals inferred to be due to there being uncertainty regarding which option was the best, increased. Observing these two effects simultaneously helps to explain the inconsistent results observed in previous research. It is also shown that these assumptions can account for the various relationships previously observed between the size of the choice set and the probability of choice deferral.
Web of science
Création de la notice
24/02/2009 15:34
Dernière modification de la notice
20/08/2019 16:13
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