Smaller Cigarette Pack as a Commitment to Smoke Less? Insights from Behavioral Economics.

Détails

ID Serval
serval:BIB_A844B04B1E7D
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Smaller Cigarette Pack as a Commitment to Smoke Less? Insights from Behavioral Economics.
Périodique
PloS one
Auteur⸱e⸱s
Marti J., Sindelar J.
ISSN
1932-6203 (Electronic)
ISSN-L
1932-6203
Statut éditorial
Publié
Date de publication
2015
Peer-reviewed
Oui
Volume
10
Numéro
9
Pages
e0137520
Langue
anglais
Notes
Publication types: Journal Article ; Research Support, N.I.H., Extramural ; Research Support, Non-U.S. Gov't
Publication Status: epublish
Résumé
Cigarettes are commonly sold in packs of 20 units and therefore little is known about the potential impact of pack size on consumption. Using insights from behavioral economics, we suggest that cigarette packs smaller than the standard size may help some smokers cut back and/or quit, consistent with their long-term goals. Results from an online hypothetical purchase experiment conducted in a sample of US smokers reveal that over a third of smokers are willing to pay a price premium to purchase in smaller quantities. Further, a desire to quit smoking and high self-control is associated with preference for a smaller pack. While we provide some preliminary evidence that smaller packs may be beneficial to certain types of smokers, further research should be conducted to assess whether the smaller pack size should be considered in the arsenal of tobacco control policies to help current smokers quit (JEL: I18; I12; D12).
Mots-clé
Choice Behavior, Economics, Behavioral, Humans, Smoking/economics, Tobacco Products/economics
Pubmed
Web of science
Open Access
Oui
Création de la notice
26/09/2019 7:38
Dernière modification de la notice
27/09/2019 5:26
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