Cigarette et affiche publicitaire: histoire d'une liaison dangereuse durant les Trente Glorieuses

Détails

Ressource 1Télécharger: BIB_A1952C768BE4.P001.pdf (1511.90 [Ko])
Etat: Public
Version: Final published version
ID Serval
serval:BIB_A1952C768BE4
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Cigarette et affiche publicitaire: histoire d'une liaison dangereuse durant les Trente Glorieuses
Périodique
Revue Médicale Suisse
Auteur⸱e⸱s
Olivier J.
ISSN
1660-9379 (Print)
ISSN-L
1660-9379
Statut éditorial
Publié
Date de publication
2013
Peer-reviewed
Oui
Volume
9
Numéro
408
Pages
2240-2246
Langue
français
Notes
Publication types: English Abstract ; Historical Article ; Journal ArticlePublication Status: ppublish
Résumé
The advertising poster's main characteristic is the ability to convey a commercial message quickly and publicly thanks to its straightforward image and text. The young people, being the tobacco industry's principal target, are particularly exposed to these messages. This kind of advertisement becomes a mean of counterstroke as soon as the cigarette's harmfulness is acknowledged. Some of the cigarette industry's strategies can be revealed by the historical analysis of a 253 posters corpus selected among the main cigarette manufacturers in Switzerland at the time of the post-war economic boom. With the misuse of sport's theme, the overvaluation of the filter's efficiency, the use of a vocabulary that implies lightness and by erasing the image of smoke in its advertisement, the industry tries to reassure the smoker wrongly.
Mots-clé
Advertising as Topic/history, History, 20th Century, Humans, Smoking/adverse effects, Smoking/economics, Switzerland, Tobacco Industry/economics, Tobacco Industry/history
Pubmed
Création de la notice
21/10/2015 18:14
Dernière modification de la notice
20/08/2019 15:07
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