Global mobility coupled with digital technologies raises new issues regarding human relations, which can now be continuously maintained even when people are separated by a great distance. By making use of digital photography and their smartphones, tourists now have the opportunity to capture and instantly share intangible memories with their loved ones or the rest of the world. In this context, a new form of tourist practice is emerging: disconnecting from all forms of information and communication technologies (ICT) in order to escape daily life. National parks seem to offer the perfect space for people to get “away from it all”, as the wilderness is becoming increasingly important within the tourism industry precisely because it symbolises a break from the routines of daily life. Here, I explore how tourists’ use of social media includes new strategies to capture the materiality of the wilderness and, in the process, creates new ways of engaging with it. Furthermore, I show how representations of this engagement with nature and “the wilderness” are produced in a very particular way in order to be shared with the rest of the world while still conforming to the imaginary as produced by social media and simultaneously reproducing it. The aim of this contribution is to understand how the ubiquity of ICT produces new ways of experiencing the wilderness. This study relies on an extensive investigation of tourist narratives and performances produced in Banff National Park in Alberta, Canada.