Cost efficiency of incentives in mature probability-based online panels

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Etat: Public
Version: Final published version
Licence: CC0 1.0
ID Serval
serval:BIB_741C662D9C66
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Cost efficiency of incentives in mature probability-based online panels
Périodique
Survey Methods: Insights from the Field
Auteur⸱e⸱s
Lipps Oliver, Jaquet Julien, Lauener Lukas, Tresch Anke, Pekari Nicolas
Statut éditorial
Publié
Date de publication
12/12/2022
Peer-reviewed
Oui
Langue
anglais
Résumé
Little is known about the trade-off between response rates and sample selection on the one hand and costs of different incentives on the other hand in mature online panel surveys. In wave 5 of the Panel Survey of the Swiss Election Study (Selects), a conditional CHF 20 (cash) is used for the politically least interested, while the remaining sample is randomized in two incentive groups: a conditional CHF 10 (cash) and a lottery (5x300 CHF). In the two experimental groups, there are only small differences regarding sample composition, and response rates are only slightly higher in the more expensive cash group. Given that costs are significantly lower in the lottery group, we conclude that it may be possible to save costs on incentives in a mature panel.
Mots-clé
costs, incentives, mature panel, online, Probability sample, response
Création de la notice
05/01/2023 13:42
Dernière modification de la notice
06/01/2023 7:11
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