The authors consider the problem of simultaneous transformation and variable selection for linear regression. They propose a fully Bayesian solution to the problem, which allows averaging over all models considered including transformations of the response and predictors. The authors use the Box-Cox family of transformations to transform the response and each predictor. To deal with the change of scale induced by the transformations, the authors propose to focus on new quantities rather than the estimated regression coefficients. These quantities, referred to as generalized regression coefficients, have a similar interpretation to the usual regression coefficients on the original scale of the data, but do not depend on the trans formations. This allows probabilistic statements about the size of the effect associated with each variable, on the original scale of the data. In addition to variable and transformation selection, there is also uncertainty involved in the identification of outliers in regression. Thus, the authors also propose a more robust model to account for such outliers based on a t-distribution with unknown degrees of freedom. Parameter estimation is carried out using an efficient Markov chain Monte Carlo algorithm, which permits moves around the space of all possible models. Using three real data sets and a simulated study, the authors show that there is considerable uncertainty about variable selection, choice of transformation, and outlier identification, and that there is advantage in dealing with all three simultaneously. The Canadian Journal of Statistics 37: 361-380; 2009 (C) 2009 Statistical Society of Canada