This paper develops a comparative exploratory analysis of HR policies at work between public employers in western Switzerland and neighboring French departments operating within the same labor pool (pompously called "the Grand Geneva" territory Franco -Valdo-Genevois). Confined to the "mere" implementation of personnel status for a long time, public organizations HR policies are adopting a more strategic stance, given the importance for public employers to attract and retain the best talents on the labor market (internal and external) (Yves Emery, 2013; Yves Gonin & Emery, 2009). Our contribution highlights the main similarities and differences between Swiss and French public employers pertaining to the strengths/assets they marketize as "employee value proposition" on the one hand, and valuation and branding strategies on the other.