(Re)constituer un espace public et promouvoir le débat sans prendre position

Détails

Ressource 1Télécharger: BIB_521A29FF450F.P001.pdf (683.67 [Ko])
Etat: Public
Version: de l'auteur⸱e
ID Serval
serval:BIB_521A29FF450F
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
(Re)constituer un espace public et promouvoir le débat sans prendre position
Périodique
Bulletin suisse de linguistique appliquée
Auteur⸱e⸱s
Merminod G.
ISSN
1023-2044
Statut éditorial
Publié
Date de publication
2013
Peer-reviewed
Oui
Numéro
98
Pages
129-153
Langue
français
Résumé
This paper presents the analysis of a website created in 2011 by the Federal Office of Public Health (FOPH) to support an information campaign about the organ donation. Observing how a Swiss institution publicly communicates about an issue belonging to the private sphere, this paper describes how the semiotic and discursive resources are mobilised to meet specific goals: promoting discussion and decision about the organ donation while maintaining complete neutrality about the topic. In order to do this, we first discuss the issue of publicising organ donation in Switzerland; then we conduct a detailed analysis of the website to understand the role of the linguistic forms and structures in the communication strategy of the FOPH. This strategy relies on the representation of a public sphere in which ordinary people express conflicting positions about organ donation.
Mots-clé
Organ donation , public health , public communication , Swiss institutions , website , representing public sphere , discourse topic
Création de la notice
01/07/2014 8:28
Dernière modification de la notice
20/08/2019 14:07
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