Corporate Political Strategies for Widely Salient Issues

Détails

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Etat: Public
Version: de l'auteur⸱e
ID Serval
serval:BIB_511E51D7E940
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Corporate Political Strategies for Widely Salient Issues
Périodique
Academy of Management Review
Auteur⸱e⸱s
Bonardi J.-P., Keim G.
ISSN
0363-7425
Statut éditorial
Publié
Date de publication
07/2005
Peer-reviewed
Oui
Volume
30
Numéro
3
Pages
555-576
Langue
anglais
Résumé
Firms use political strategies when attempting to influence public policy decisions. One common assumption is that firms' political strategies will be less effective if the public policy issue has widespread interest among a large segment of likely voters-a "widely salient" issue. We explore how information and reputation cascades, driven by activists or nongovernmental organizations, cause public policy issues to become widely salient. We then discuss how firms can prevent the occurrence of such widespread salience and how they can respond once an issue has become widely salient.
Mots-clé
Corporations, Public relations, Political planning, Business & politics, Policy sciences, Business enterprises, Public administration, Political activists, Decision making, Nongovernmental organizations, Corporate image, Political participation, Pressure groups
Web of science
Création de la notice
27/11/2007 11:35
Dernière modification de la notice
20/08/2019 15:06
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