Drivers and Effects of Customer-Directed Communication in Business Relationships: Theoretical Foundations and an Empirical Study
Détails
ID Serval
serval:BIB_4459CA436AAD
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Drivers and Effects of Customer-Directed Communication in Business Relationships: Theoretical Foundations and an Empirical Study
Périodique
Die Betriebswirtschaft
Statut éditorial
Publié
Date de publication
2004
Peer-reviewed
Oui
Volume
64
Numéro
2
Pages
195-210
Résumé
Transactions between professional vendors and buyers can be governed in a variety of ways ranging from discrete to relational exchange. The literature based upon the relational exchange school posits that as the relationality of exchange increases, norms complement or replace formal contracts as governance mechanisms. Among the numerous governance norms discussed in the relational exchange literature information exchange is often considered to be one of the most important concepts. This paper deals with the information exchange construct and presents empirical results (n = 297) on outcome effects and determinants of suppliers? information exchange behaviour in long-term relationships.
Mots-clé
Information exchange, relational communication, business-to-business, relationship quality
Création de la notice
19/11/2007 10:24
Dernière modification de la notice
20/08/2019 13:48