The subject of the research is the analysis of associative relations between twenty emotional concepts (interest, amusement, pride, joy, pleasure, satisfaction, admiration, love, relief, compassion, sadness, guilt, sorrow, shame, disappointment, fear, disdain, disgust, hatred and anger) and twelve basic names of colurs in the Russian language (red, orange, yellow, green, light blue, blue, violet, brown, pink, grey, black and white). The research is aimed at 1) discovering chromatic and achromatic meanings of emotions; 2)discovering syntagmatic and paradigmatic relations between color associations; 3) conduction of a linguocultural expertise of national specifics of discovered associative relations. The research is based on the on-line experiment that involved 103 Russian speakers (63 females and 40 males, the average age of resondents is 36.5, min age is 19 and max age is 78, sd=16.7). To analyze emotions, the researcher has applied the Geneva Emotion Wheel Inventory (GEW version 3.0) as a tool for self-evaluation of emotions and attitudes to a particular event. The results of the experiment have proved that Russian culture correlates the lightness of color to the valency of emotions. Positive emotions are associated with light colors and negative emotions are associated with darker colors. The closest emotional relations were demonstrated by yellow and orange, light blue and green, red and pink, black and grey. These pairs are often found as components of color images, too.