Marketing Masked Depression: Physicians, Pharmaceutical Firms, and the Redefinition of Mood Disorders in the 1960s and 1970s

Détails

ID Serval
serval:BIB_1D0A4AC8F2F2
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Marketing Masked Depression: Physicians, Pharmaceutical Firms, and the Redefinition of Mood Disorders in the 1960s and 1970s
Périodique
Bulletin of the History of Medicine
Auteur⸱e⸱s
Gerber Lucie, Gaudillière Jean-Paul
ISSN
1086-3176
Statut éditorial
Publié
Date de publication
2016
Peer-reviewed
Oui
Volume
90
Numéro
3
Pages
455-490
Langue
anglais
Résumé
This article investigates the redefinition of depression that took place in the early 1970s. Well before the introduction of the third edition of the Diagnostic and Statistical Manual of Mental Disorders, this rather rare and severe psychiatric disorder hitherto treated in asylums was transformed into a widespread mild mood disorder to be handled by general practitioners. Basing itself on the archives of the Swiss firm Ciba-Geigy, the article investigates the role of the pharmaceutical industry in organizing this shift, with particular attention paid to research and scientific marketing. By analyzing the interplay between the firm, elite psychiatrists specializing in the study of depression, and general practitioners, the article argues that the collective construction of the market for first-generation antidepressants triggered two realignments: first, it bracketed etiological issues with multiple classifications in favor of a unified symptom-oriented approach to diagnosis and treatment; second, it radically weakened the differentiation between antidepressants, neuroleptics, and tranquilizers. The specific construction of masked depression shows how, in the German-speaking context, issues of ambulatory care such as recognition, classification, and treatment of atypical or mild forms of depression were reshaped to meet commercial as well as professional needs.
Mots-clé
depression, pharmaceutical firms, scientific marketing, antidepressants, general practice
Pubmed
Web of science
Création de la notice
15/10/2018 18:24
Dernière modification de la notice
30/01/2020 12:21
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