Effects of Color Appeal, Perceived Risk and Culture on Users Decision in Presence of Warning Banner Message

Détails

ID Serval
serval:BIB_13CE6552D479
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Institution
Titre
Effects of Color Appeal, Perceived Risk and Culture on Users Decision in Presence of Warning Banner Message
Titre de la conférence
Proceedings of the 50th Hawaii International Conference on System Sciences (2017)
Auteur(s)
Silic M., Cyr D., Back A., Holzer A.
ISBN
9780998133102
Statut éditorial
Publié
Date de publication
2017
Peer-reviewed
Oui
Langue
anglais
Résumé
Color is present in every aspect of human life, and color is driving our decisions. In the digital computer warning realm, in which a warning message is a communication mechanism, color represents an important design element, which aims at preventing the hazard and reducing negative outcomes from the user’s action. Interestingly, we are lacking the understanding of how color appeal influences behavioral intentions in culturally distinct countries when it comes to paying more attention to warning messages. We conducted a cross-cultural investigation by running an online experiment, followed by a survey of 258 participants from the United States and India. Supported by the color-in-context theory, we found that culture is an important dimension in the specific warning message context in which color appeal is a salient antecedent to behavioral intentions in culturally distinct countries. We derive several theoretical contributions and practitioners’ insights.
Open Access
Oui
Création de la notice
01/03/2018 17:32
Dernière modification de la notice
21/08/2019 6:13
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