To become data-driven, companies must embrace a new management paradigm, in which they must empower not just data experts, but everyone within their organization to work with data, irrespective of their comfort level or expertise with it. Drawing on a combination of case study research of both digital natives and digitalized incumbents,, we present five enabling areas or pillars (as well as barriers to overcome) for democratizing data and making the transition:
1. Broaden data access by rolling-out data catalogs and marketplaces
2. Stimulate the generation of data-driven insights through self-service
3. Level up data literacy with specific curricula for personas or role families
4. Advance data practices by creating communities
5. Promote data through various corporate communication channels