This paper aims to clarify the importance of producerism as a socio-economic dimension of contemporary populism. Building on existing literature on the supply of producerism by populist politicians, we adopt a demand-side perspective to investigate whether producerism is consistently manifested among the general public, and how it may affect populist voting. We draw on an original set of items and a cross-national survey conducted in Western Europe and the United States to identify clusters of citizens with distinct left-wing and right-wing producerist attitudes. Our findings show that such attitudes are no longer exclusive to American politics but also found in Western Europe, albeit with country-specific modifications. Moreover, producerist citizens show distinct socio-cultural and economic attitudes, and they are also more likely to turn to populist parties and candidates, in particular to the right of the political spectrum.