Cross-industry Preferences for Development of Mobile Payments in Switzerland

Détails

ID Serval
serval:BIB_071C13AA1856
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Cross-industry Preferences for Development of Mobile Payments in Switzerland
Périodique
Electronic Markets - The International Journal
Auteur(s)
Ondrus J., Pigneur Y.
ISSN
1019-6781
1422-8890
Statut éditorial
Publié
Date de publication
2007
Peer-reviewed
Oui
Volume
17
Numéro
2
Pages
142-152
Langue
anglais
Résumé
In this paper we present a study that unveils the technological and organizational preferences of various industries for mobile payment developments in Switzerland. Despite the expected success, mobile payments remain at an early stage of development in most countries. At this point, there is a real need for better understanding of the factors hindering the deployment of mobile payments. We conducted several series of interviews involving key Swiss experts to elicit the preferences of the different industries involved in the mobile payment market. The findings indicate that card-based solutions are still preferred to mobile phone-based solutions from an industry point of view. However, in terms of industrial settings, the situation is not as clear for determining the dominant actors who would lead mobile payments solutions in the future. At this stage, this study already reveals some weak market signals concerning the future developments of mobile payments in Switzerland.
Mots-clé
mobile payments, market analysis, group decision, standardization, multicriteria
Création de la notice
19/11/2007 10:27
Dernière modification de la notice
20/08/2019 13:29
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