Topographic data measurement is a fundamental aspect of many geomorphic research applications, particularly those including landform monitoring and investigation of changes in topography. However, most surveying techniques require relatively expensive technologies or specialized user supervision. Structure from Motion (SfM) photogrammetric technology lightens both these constraints by allowing the use of consumer grade digital basic cameras and highly automated data processing, which can be free to use. Thus, SfM offers the possibility of fast, automated and low-cost acquisition of 3D data, which has inevitably created great interest amongst the geomorphological community. In this contribution, the basic concepts and the potential of SfM applications for geomorphological research are presented, whilst recognising its heritage. The high level of automation of SfM data processing creates both opportunities and threats, particularly because user control tends to focus upon the final product rather than upon data acquisition and processing. Accordingly, this contribution seeks to guide potential new users in successfully applying SfM for a range of geomorphic studies.