Designing Business Models for Cloud Platforms

Details

Serval ID
serval:BIB_F90B63C4FB3B
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Designing Business Models for Cloud Platforms
Journal
Information Systems Journal
Author(s)
Giessmann A., Legner C.
ISSN
1365-2575
Publication state
Published
Issued date
01/06/2016
Peer-reviewed
Oui
Volume
26
Number
5
Pages
551–579
Language
english
Abstract
Platform as a Service (PaaS) has become a strategic option for software vendors who expect to benefit from value co-creation with partners by developing complementary components and applications. In reality, however, established and new software vendors are battling to redefine their offering to embrace PaaS. They face the challenges of transforming, configuring, and calibrating their PaaS business models to align them with existing business models, customer expectations, and competitive pressures. This motivates our research question: How can software providers design viable business models for Platform as a Service? Our study develops a design theory for PaaS business models. This theory is grounded on a 12-month action design research study at one of the largest global software companies (here called Alpha) with mixed PaaS experiences in the past. Our research's primary contribution is a set of design principles that guide software providers to define a viable PaaS business model in order to create a flourishing software ecosystem for their cloud platform. By synthesizing prescriptive knowledge related to business model design for emerging cloud platforms, our study advances PaaS research towards the existing body of research on software platforms and business models.
Keywords
Platform as a service, PaaS, business model, cloud computing, platform design, platform ecosystem
Web of science
Create date
09/02/2016 22:06
Last modification date
21/08/2019 6:18
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