Who Said What: A Multi-Country Content Analysis of European Health Organisations' COVID-19 Social Media Communication.

Details

Serval ID
serval:BIB_F699EBA01588
Type
Article: article from journal or magazin.
Collection
Publications
Title
Who Said What: A Multi-Country Content Analysis of European Health Organisations' COVID-19 Social Media Communication.
Journal
International journal of public health
Author(s)
Kompani K., Deml M.J., Mahdavian F., Koval O., Arora S., Broqvist H.
ISSN
1661-8564 (Electronic)
ISSN-L
1661-8556
Publication state
Published
Issued date
2022
Peer-reviewed
Oui
Volume
67
Pages
1604973
Language
english
Notes
Publication types: Journal Article
Publication Status: epublish
Abstract
Objectives: As a risk communication tool, social media was mobilised at an unprecedented level during the COVID-19 pandemic. This study examined health authorities' risk communication on social media in response to the pandemic in 2020. Methods: We analysed 1,633 COVID-19-related posts from 15 social media accounts managed by official health authorities in Germany, Norway, Sweden, Switzerland, and the United Kingdom. Results: The rate at which the authorities posted about COVID-19 on social media fluctuated throughout 2020. Each account's posting frequency peaked between March and May 2020, before dropping considerably during the summer. The messages that the organisations focused on also varied throughout the year but covered most risk communication guidelines. Yet, our analysis highlighted themes that were communicated infrequently, such as long COVID or exercising during the pandemic. Conclusion: With more individuals now following health authorities on social media, platforms such as Instagram hold great potential for future risk communication campaigns and strategies.
Keywords
COVID-19/complications, COVID-19/epidemiology, Communication, Health Communication, Humans, Pandemics, SARS-CoV-2, Social Media, Post-Acute COVID-19 Syndrome, COVID-19, Germany, Norway, Sweden, Switzerland, UK, risk communication, social media
Pubmed
Web of science
Open Access
Yes
Create date
10/10/2023 10:02
Last modification date
13/04/2024 7:06
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