HOW CAN RETAILERS ENHANCE CONSUMER SHOPPING EXPERIENCE? EFFECTS OF POPULARITY SIGNS AND PRODUCT CATEGORIZATIONS ON CONSUMER DECISION MAKING

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Serval ID
serval:BIB_EE1A856FB312
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
UNIL/CHUV
Title
HOW CAN RETAILERS ENHANCE CONSUMER SHOPPING EXPERIENCE? EFFECTS OF POPULARITY SIGNS AND PRODUCT CATEGORIZATIONS ON CONSUMER DECISION MAKING
Author(s)
GHIASSALEH Arezou
Director(s)
KOCHER Bruno
Institution details
Université de Lausanne, Faculté des hautes études commerciales
Publication state
Accepted
Issued date
2019
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_EE1A856FB312
Create date
07/06/2019 9:26
Last modification date
20/08/2019 17:15
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