Analyse des champs d'application de la sémiotique dans le marketing
Details
Serval ID
serval:BIB_ECB01986E22D
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Analyse des champs d'application de la sémiotique dans le marketing
Institution details
Institut für Marketing und Unternehmungsführung, Universität Bern
Address
Bern
Issued date
1989
Number
6
Genre
Arbeitspapier
Language
french
Number of pages
18
Keywords
sémiotique, marketing
Create date
25/07/2014 14:16
Last modification date
20/08/2019 16:14
Usage data
