A brand like a friend? - Chancen und Risiken von Corporate-Branding-Strategien

Details

Serval ID
serval:BIB_E41CDFCCD779
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
A brand like a friend? - Chancen und Risiken von Corporate-Branding-Strategien
Journal
New Management -Zurich-
Author(s)
Palazzo G.
Publication state
Published
Issued date
2003
Volume
1-2
Pages
18-25
Language
english
Create date
15/06/2009 13:06
Last modification date
21/08/2019 5:14
Usage data