Ethos and Pragmatics

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State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_E1534C1CBDEF
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Ethos and Pragmatics
Journal
Languages
Author(s)
Herman Thierry
ISSN
2226-471X
Publication state
Published
Issued date
01/07/2022
Peer-reviewed
Oui
Volume
7
Number
3
Pages
165
Language
english
Abstract
Ethos, the speaker’s image in speech is one of the three means of persuasion e stablished by Aristotle’s Rhetoric and is often studied in a loose way. Many scholars develop lists of self-images (ethos of a leader, modesty ethos, etc.), but few explain how one arrives at these types of ethos. This is precisely what the inferential approach described here intends to do. Considering, like many discourse analysts, that ethos is consubstantial with speech, this paper provides an overview of various types and subtypes of ethos and highlights how these can be inferred from the discourse. Mainly, we would like to point out that what the speaker says about him or herself is only a part of what has been called “said ethos”: inferential processes triggered by what the speaker says about collectivities, opponents, or the audience also help construct an ethos. This tool will be applied to analyze a corpus of Donald Trump’s tweets of 6 January 2021, the day of the assault on the Capitol. As the notion of inference is essential in creating ethos, the paper pleads for the integration of the study of this rhetorical notion in the field of pragmatics.
Keywords
Linguistics and Language, Language and Linguistics, Ethos, Discourse analysis, Images, Inferences, Interpretation, Rhetoric, Pragmatics, Donald Trump’s tweets
Open Access
Yes
Create date
19/07/2022 20:32
Last modification date
04/08/2022 6:38
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