Lithuanian Conceptual Colour–Emotion Associations in the Global Context of 37 Nations

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State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_E0CB3EE34F9C
Type
Article: article from journal or magazin.
Publication sub-type
Minutes: analyse of a published work.
Collection
Publications
Institution
Title
Lithuanian Conceptual Colour–Emotion Associations in the Global Context of 37 Nations
Journal
Psichologija
Author(s)
Jonauskaite Domicele
ISSN
1392-0359 (print)
2345-0061 (electronic)
Publication state
Published
Issued date
08/05/2024
Peer-reviewed
Oui
Volume
70
Pages
8-23
Language
english lithuanian
Abstract
Red with anger or green with envy – such metaphors link colours and emotions. While such colour metaphors vary across languages, conceptual associations between colours and emotions have many cross-cultural similarities. Here, we took published data from 8615 participants (2172 men) coming from 37 nations (i.e., Austria, Azerbaijan, Belgium, China, Colombia, Croatia, Cyprus, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, India, Iran, Israel, Italy, Japan, Latvia, Lithuania, Mexico, Netherlands, New Zealand, Nigeria, Norway, Philippines, Poland, Russia, Saudi Arabia, Serbia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, and United States) and analysed Lithuanian (n = 217) associations between colour terms and emotion concepts. Lithuanians had many associations, the most frequent being red–love, yellow–amusement, yellow–joy, and black–sadness (all endorsed by > 60% of participants). While Lithuanians associated more emotions with colours than the other participants, the Lithuanian pattern of these associations was highly similar to the global pattern (r = .92). When compared to each other nation individually, colour–emotion association pattern similarities ranged between .65 and .89. Lithuanian patterns were the most similar to the Russian and the least similar to the Egyptian ones. Crucially, such similarities could be predicted by linguistic but not geographic distances. Nations speaking languages linguistically closer to Lithuanian also displayed more similar colour–emotion association patterns. These results support universality of colour–emotion associations and point to small but meaningful cultural differences (e.g., red represented love more strongly than anger for Lithuanians but not globally). Future studies should look whether colours can modulate emotions, or whether such associations are purely abstract.
Open Access
Yes
Funding(s)
Swiss National Science Foundation / Careers / P0LAP1_175055
Swiss National Science Foundation / Careers / P500PS_202956
Swiss National Science Foundation / Careers / P5R5PS_217715
Create date
08/05/2024 9:11
Last modification date
09/05/2024 6:34
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