Universal Patterns in Color-Emotion Associations are Further Shaped by Linguistic and Geographic Proximity

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Serval ID
serval:BIB_DF45797C8FB8
Type
Article: article from journal or magazin.
Publication sub-type
Minutes: analyse of a published work.
Collection
Publications
Institution
Title
Universal Patterns in Color-Emotion Associations are Further Shaped by Linguistic and Geographic Proximity
Journal
Psychological Science
Author(s)
Jonauskaite Domicele, Abu-Akel Ahmad, Dael Nele, Oberfeld Daniel, Abdel-Khalek Ahmed M., Al-Rasheed Abdulrahman S., Antonietti Jean-Philippe, Bogushevskaya Victoria, Chamseddine Amer, Chkonia Eka, Corona Violeta, Fonseca-Pedrero Eduardo, Griber Yulia A., Grimshaw Gina, Hasan Aya Ahmed, Havelka Jelena, Hirnstein Marco, Karlsson Bodil S. A., Laurent Eric, Lindeman Marjaana, Marquardt Lynn, Mefoh Philip, Papadatou-Pastou Marietta, Pérez-Albéniz Alicia, Pouyan Niloufar, Roinishvili Maya, Romanyuk Lyudmyla, Salgado Montejo Alejandro, Schrag Yann, Sultanova Aygun, Uusküla Mari, Vainio Suvi, Wąsowicz Grażyna, Zdravković Sunčica, Zhang Meng, Mohr Christine
ISSN
0956-7976
1467-9280
Publication state
Published
Issued date
01/10/2020
Peer-reviewed
Oui
Volume
31
Number
10
Pages
1245-1260
Language
english
Abstract
Many of us “see red,” “feel blue,” or “turn green with envy.” Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms. Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficient r = .88). However, local differences were also apparent. A machine-learning algorithm revealed that nation predicted color-emotion associations above and beyond those observed universally. Similarity was greater when nations were linguistically or geographically close. This study highlights robust universal color-emotion associations, further modulated by linguistic and geographic factors. These results pose further theoretical and empirical questions about the affective properties of color and may inform practice in applied domains, such as well-being and design.
Keywords
General Psychology, affect, color perception, cross-cultural, universality, cultural relativity, pattern analysis, open data, open materials
Funding(s)
Swiss National Science Foundation / Projects / 100014_182138
Swiss National Science Foundation / Careers / P0LAP1_175055
Create date
09/09/2020 8:13
Last modification date
13/10/2020 5:25
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