Modeling Value Propositions in e-Business

Details

Serval ID
serval:BIB_DE5B26D96BD4
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Modeling Value Propositions in e-Business
Title of the conference
Proceedings of the fifth International Conference on Electronic Commerce (ICEC)
Author(s)
Osterwalder A., Pigneur Y.
Publisher
ACM
Address
Pittsburgh, Pennsylvania, USA
ISBN
1-58113-788-5
Publication state
Published
Issued date
2003
Peer-reviewed
Oui
Pages
429-436
Language
english
Abstract
In this paper we provide a conceptual approach to modelling value propositions. We argue that rigorous modelling in an ontological style could improve several aspects of business. Modelling and mapping value propositions helps better understanding the value a company wants to offer its customers and makes it communicable between various stakeholders. Using a common language (ontology) in defining a company's offering brings manager's mental models into a common form. Further, conceptually seized value propositions are comparable to the value propositions of a firm's competitors because the follow a rigid framework and make it possible to identify the competitive position of a firm's value proposition.
Create date
19/11/2007 11:50
Last modification date
20/08/2019 17:02
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