The Standardization of International Advertising: An Analytic Review

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Serval ID
serval:BIB_DE1AC73B70DB
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The Standardization of International Advertising: An Analytic Review
Title of the conference
36th European Marketing Academy Conference
Author(s)
Usunier J.-C., Kocher B., Müller B., Walliser B.
Organization
European Marketing Academy
Address
Reykjavik, Iceland
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_DE1AC73B70DB
Create date
19/11/2007 11:50
Last modification date
20/08/2019 17:02
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