The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

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Serval ID
serval:BIB_DBBB6196D4DC
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
Journal
Journal of Retailing
Author(s)
Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor
ISSN
0022-4359
Publication state
Published
Issued date
02/2024
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_DBBB6196D4DC
DOI
10.1016/j.jretai.2024.01.001
Open Access
Yes
Create date
11/06/2024 16:55
Last modification date
12/06/2024 5:59
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