When Criticism Improves Evaluation: The Effect of Brand Name Placement in Song Lyrics
Details
Serval ID
serval:BIB_D4AA8C659514
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
When Criticism Improves Evaluation: The Effect of Brand Name Placement in Song Lyrics
Title of the conference
Proceedings of the 7th International Conference on Research in Advertising
Publisher
European Advertising Academy
Address
Antwerp, Belgium
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 15:59
Last modification date
20/08/2019 15:54
Usage data
