Drivers and Performance Effects of Marketing Process Orientation

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Serval ID
serval:BIB_CF368C7208EF
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Drivers and Performance Effects of Marketing Process Orientation
Title of the conference
Proceedings of the 1st Conference on Business Market Management, Berlin, ESMT, March 12-14, 2006
Author(s)
Ivens B.S.
Address
Berlin
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_CF368C7208EF
Create date
19/11/2007 10:48
Last modification date
20/08/2019 15:49
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