Drivers and Performance Effects of Marketing Process Orientation
Details
Serval ID
serval:BIB_CF368C7208EF
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Drivers and Performance Effects of Marketing Process Orientation
Title of the conference
Proceedings of the 1st Conference on Business Market Management, Berlin, ESMT, March 12-14, 2006
Address
Berlin
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
Create date
19/11/2007 11:48
Last modification date
20/08/2019 16:49