Competitive advertising strategies for programmatic television
Details
Serval ID
serval:BIB_CC93DC26C05E
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Competitive advertising strategies for programmatic television
Journal
Journal of the Academy of Marketing Science
ISSN
0092-0703
1552-7824
1552-7824
Publication state
Published
Issued date
07/2020
Volume
48
Number
4
Pages
753-775
Language
english
Keywords
Marketing, Economics and Econometrics, Business and International Management
Web of science
Create date
27/08/2021 8:14
Last modification date
27/08/2021 8:14