Competitive advertising strategies for programmatic television

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Serval ID
serval:BIB_CC93DC26C05E
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Competitive advertising strategies for programmatic television
Journal
Journal of the Academy of Marketing Science
Author(s)
Guitart Ivan A., Hervet Guillaume, Gelper Sarah
ISSN
0092-0703
1552-7824
Publication state
Published
Issued date
07/2020
Volume
48
Number
4
Pages
753-775
Language
english
Keywords
Marketing, Economics and Econometrics, Business and International Management
DOI
10.1007/s11747-019-00691-5
Web of science
000541815800008
Create date
27/08/2021 8:14
Last modification date
27/08/2021 8:14
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