Nespresso: in search of a strategic positioning

Details

Serval ID
serval:BIB_CC027C81D0CC
Type
Article: article from journal or magazin.
Publication sub-type
Case report (case report): feedback on an observation with a short commentary.
Collection
Publications
Institution
Title
Nespresso: in search of a strategic positioning
Journal
London Business School cases
Author(s)
Markides C., Oyon D.
Publication state
Published
Issued date
1998
Language
english
Create date
27/05/2010 15:34
Last modification date
21/08/2019 5:15
Usage data