Brand lifting through visual rejuvenation

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Serval ID
serval:BIB_CAA1F9A25700
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Brand lifting through visual rejuvenation
Title of the conference
39th European Marketing Academy Conference
Author(s)
Müller B., Kocher B.
Organization
European Marketing Academy
Address
Copenhagen, Denmark
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Language
english
Create date
26/10/2010 15:56
Last modification date
20/08/2019 15:45
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