Are Services Marketing and Marketing of Products Different? A Governance Approach

Details

Serval ID
serval:BIB_C65FADD97571
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Are Services Marketing and Marketing of Products Different? A Governance Approach
Title of the conference
Proceedings of the 22nd Annual IMP Conference, Milano, September 7-9, 2006
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
Language
english
Publisher's website
Create date
19/11/2007 10:47
Last modification date
20/08/2019 15:41
Usage data