Category Management : Herausforderung für das Herstellermarketing

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Serval ID
serval:BIB_C648C985A00D
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Category Management : Herausforderung für das Herstellermarketing
Journal
Jahrbuch Marketing-Kommunikation
Author(s)
Pasquier M., Walter S.
Publication state
Published
Issued date
2000
Pages
180-185
Language
german
Keywords
marketing, hersteller, category management
Create date
25/07/2014 10:19
Last modification date
20/08/2019 15:41
Usage data