Unleashing the Internal Fan Community through Brand-Oriented Leadership
Details
Serval ID
serval:BIB_C424BF92C141
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Unleashing the Internal Fan Community through Brand-Oriented Leadership
Title of the book
Branding Inside Out
Publisher
Kogan Page
Address of publication
London, UK
ISBN
978-0-7494-7890-2
Publication state
Published
Issued date
10/2017
Editor
Ind N.
Chapter
3
Pages
33-49
Edition
1st edition
Language
english
Publisher's website
Create date
09/10/2017 15:35
Last modification date
21/08/2019 6:15
Usage data
