International branding: Creating Global Brand Equity Through language

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Serval ID
serval:BIB_BDB616CED06E
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
International branding: Creating Global Brand Equity Through language
Title of the book
Strategic International Marketing
Author(s)
Jean-Claude Usunier  Janet Shaner
Publisher
Palgrave-Macmillan
Publication state
Published
Issued date
11/2011
Editor
T.C Melewar , Suraksha Gupta
Pages
5-22
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_BDB616CED06E
Create date
16/01/2012 12:06
Last modification date
21/08/2019 5:12
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