SCENT MESSAGE ELABORATION: CONCEPTUALIZATION, MEASUREMENT & IMPACT ON BRAND PERCEPTIONS

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Serval ID
serval:BIB_BAC18F416D5C
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
Title
SCENT MESSAGE ELABORATION: CONCEPTUALIZATION, MEASUREMENT & IMPACT ON BRAND PERCEPTIONS
Author(s)
DABROWSKA-LESZCZYNSKA Agnieszka
Director(s)
Morhart Félicitas, Ciellar Sandor
Institution details
Université de Lausanne, Faculté des hautes études commerciales
Publication state
Accepted
Issued date
2019
Language
english
Create date
21/03/2019 11:33
Last modification date
20/08/2019 15:28
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