Platform as a Service - A Conjoint Study on Consumers´ Preferences

Details

Serval ID
serval:BIB_B8D41987BC47
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Platform as a Service - A Conjoint Study on Consumers´ Preferences
Title of the conference
Proceedings of the 33rd International Conference on Information Systems (ICIS)
Author(s)
Giessmann Andrea, Stanoevska Katarina
Publisher
AIS Electronic Library (AISeL)
Address
Orlando
Publication state
Published
Issued date
2012
Peer-reviewed
Oui
Pages
1 -- 16
Notes
Giessmmann2012
Abstract
Platform as a Service (PaaS) solutions are changing the way that software is produced, distributed, consumed, and priced. PaaS, also known as cloud platform, offer an execution environment based on software platforms. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust their business models accordingly. Surprisingly, prior research has made little attempt to investigate consumersâeuro? preferences on PaaS that influence developersâeuro? choice on PaaS solutions. This paper examines this understudied issue through a conjoint study. First a comprehensive literature analysis on PaaS has been conducted in order to build the study design on a rigorous foundation. The conducted conjoint survey contained ten attributes together with 26 corresponding attribute levels and has been completed by 103 participants. Based on the results, a prioritized list of customersâeuro? preferences for PaaS has been created.
Keywords
Business Model,Cloud Computing,Cloud Platform,Platform as a Service
Create date
08/04/2014 17:08
Last modification date
20/08/2019 15:26
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