Malleability of Attitudes or Malleability of the Implicit Association Test ?

Details

Serval ID
serval:BIB_B216A78CF72A
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Malleability of Attitudes or Malleability of the Implicit Association Test ?
Journal
Journal of Experimental Social Psychology
Author(s)
Han A. H., Czellar S., Olson M. A., Fazio R. H.
ISSN
0022-1031
Publication state
Published
Issued date
03/2010
Peer-reviewed
Oui
Volume
46
Number
2
Pages
286-298
Language
english
Abstract
In the current set of experiments, we establish, and explore the consequences of, the imprecision that characterizes the attribute response labels typically employed in the Implicit Association Test (IAT). In Experiment 1, we demonstrate the malleability of the IAT, as conventionally implemented. IAT scores are shown to be influenced by perspective mindsets induced by an unrelated preceding task. Then, we explore how the malleability of the IAT can lead to the inference that attitude change has occurred even when there is very good reason to believe it has not (Experiment 2), and conversely, how it can obscure the detection of attitude change when such change is indeed likely to have occurred (Experiment 3). We provide conceptual explanations for these discrepancies and suggest methodological improvements to enhance the specificity of IAT measures.
Keywords
implicit association test, attitudes, attitude change, extrapersonal associations
Web of science
Create date
12/10/2010 9:11
Last modification date
20/08/2019 15:20
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