Understanding Users' Preferences for Privacy and Security Features – A Conjoint Analysis of Cloud Storage Services

Details

Serval ID
serval:BIB_B1AF62CD3D13
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Understanding Users' Preferences for Privacy and Security Features – A Conjoint Analysis of Cloud Storage Services
Title of the book
Business Information Systems Workshops
Author(s)
Naous Dana, Legner Christine
Publisher
Springer International Publishing
ISBN
9783030366902
9783030366919
ISSN
1865-1348
1865-1356
Publication state
Published
Issued date
2019
Peer-reviewed
Oui
Volume
373
Series
Lecture Notes in Business Information Processing book series (LNBIP)
Pages
352-365
Language
german
Abstract
Digital transformation has produced different applications and services for personal use. In an interconnected world, privacy and security concerns become main adoption barriers of new technologies. IT companies face an urgent need to address users’ concerns when delivering convenient designs. Applying conjoint analysis (CA) from consumer research, we explore users’ preferences and willingness-to-pay for privacy preserving features in personal cloud storage. Our contributions are two-fold: For research, we demonstrate the use of CA in understanding privacy tradeoffs for the design of personal ICTs. For practice, our findings can inform service designers about preferred privacy and security options for such services.
Keywords
IS design, Privacy, Security, Preference, Tradeoffs, Willingness-to-pay, Conjoint analysis, Cloud storage
Open Access
Yes
Funding(s)
University of Lausanne
Swiss National Science Foundation / Projects / 205121-159951
Create date
16/04/2020 23:41
Last modification date
17/04/2020 6:19
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