From Social Marketing to Corporate Social Marketing - Changing Consumption Habits as the New Frontier of Corporate Social Responsibility

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Serval ID
serval:BIB_A610C1ABCF11
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
From Social Marketing to Corporate Social Marketing - Changing Consumption Habits as the New Frontier of Corporate Social Responsibility
Title of the book
The Sage Handbook of Social Marketing
Author(s)
Palazzo G.
Publisher
SAGE Publications Ltd
Publication state
Published
Issued date
2011
Editor
Hastings G., Angus K., Bryant C.
Chapter
18
Pages
271-283
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_A610C1ABCF11
DOI
10.4135/9781446201008.n19
Create date
27/11/2012 15:15
Last modification date
21/08/2019 5:13
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