Losing the Scent: How Changing Scent-Brand Associations Over Time Impacts Consumer Spending

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Serval ID
serval:BIB_A4DFD6262CFB
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Losing the Scent: How Changing Scent-Brand Associations Over Time Impacts Consumer Spending
Title of the conference
Customer's Sensory Experience 2014 Conference Proceedings, Philadelphia, PA
Author(s)
Zidansek M., Sprott D.E., Spangenberg E. R., Joireman J.
Publication state
Published
Issued date
2014
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_A4DFD6262CFB
Create date
29/08/2014 11:10
Last modification date
21/08/2019 6:17
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