Preparing for the deployment of ready-made stories in social interaction: reflexivity and narrative practices in professional communication

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State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_A4A6030BB91B
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Preparing for the deployment of ready-made stories in social interaction: reflexivity and narrative practices in professional communication
Journal
Multilingua: Journal of Cross-Cultural and Interlanguage Communication
Author(s)
Merminod Gilles
ISSN
0167-8507 (print)
1613-3684 (electronic)
Publication state
Published
Issued date
28/04/2023
Peer-reviewed
Oui
Volume
0
Number
0
Language
english
Abstract
Since the nineties, the idea that narratives are essential for an efficient communication has massively spread in management, marketing and politics, supported by the profuse publication of storytelling guides and criticized by a number of social commentators. Nevertheless, little is known about how reflexive activities specific to professional communication partake in the visibility and solidification of this specific way of conceiving the use of stories. Drawing on semiotic-inspired works in linguistic anthropology, studies on talk-in-interaction and narrative analysis, this article analyzes how reflexive activities contribute to the construction of specific conceptions of what narratives are and what they do in professional communication. To achieve this, the article relies on a single case study that details the kind of ready-made stories and contextualization devices a storytelling guide provides for its readers. The analysis shows that the storytelling guide builds up a cultural model that is both archiving past narrative situations (a model-of action) and potentially generating new narrative situations (a model-for action). By doing so, the storytelling guide not only singles out specific communicative resources but also fuels a metapragmatic model in which accomplished storytellers are at the top of the social structure.
Keywords
Linguistics and Language, Communication, Language and Linguistics
Open Access
Yes
Create date
01/05/2023 9:10
Last modification date
12/05/2023 5:55
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