What does your favourite colour say about your personality? Not much

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Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_A3BA7D6411F4
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
What does your favourite colour say about your personality? Not much
Journal
Personality Science
Author(s)
Jonauskaite Domicele, Thalmayer Amber Gayle, Müller Lauriane, Mohr Christine
ISSN
2700-0710
Publication state
Published
Issued date
14/12/2021
Peer-reviewed
Oui
Volume
2
Pages
e6297
Language
english
Abstract
The claim that favourite colours reveal individuals’ personalities is popular in the media yet lacks scientific support. We assessed this claim in two stages. First, we catalogued claims from six popular websites, and matched them to key Big Six/HEXACO trait terms, ultimately identifying 11 specific, systematic, testable predictions (e.g., higher Extraversion among those who prefer red, orange, yellow, pink, or turquoise). Next, we tested these predictions in terms of the Big Six personality trait scores and reports of favourite and least favourite colours from 323 French- speaking participants. For every prediction (e.g., red-extraversion), we compared trait scores between participants who chose or did not choose the predicted colour using Welch’s t-tests. We failed to confirm any of the 11 predictions. Further exploratory analyses (MANOVA) revealed no associations between colour preferences and personality trait. Favourite colours appear unrelated to personality, failing to support the practical utility of colour-based personality assessment.
Open Access
Yes
Funding(s)
Swiss National Science Foundation / Careers / P0LAP1_175055
Swiss National Science Foundation / Careers / P500PS_202956
Swiss National Science Foundation / Projects / 100014_182138
Create date
13/08/2024 15:01
Last modification date
14/08/2024 7:26
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