Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad

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Serval ID
serval:BIB_A37E85E11EFF
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
Journal
International Journal of Advertising
Author(s)
Guitart Ivan A., Hervet Guillaume, Hildebrand Diogo
ISSN
0265-0487
1759-3948
Publication state
Published
Issued date
02/01/2019
Volume
38
Number
1
Pages
154-170
Language
english
Keywords
Marketing, Communication
DOI
10.1080/02650487.2018.1473023
Web of science
000463543800009
Create date
27/08/2021 8:15
Last modification date
27/08/2021 8:15
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