Navigation experience on a brand's website and the consequences on brand image.

Details

Serval ID
serval:BIB_A3576B2F5F06
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Navigation experience on a brand's website and the consequences on brand image.
Author(s)
Müller B
Institution details
Faculty of Business and Economics - IRM, University of Lausanne
Issued date
2006
Number
n°0603
Genre
Working Paper
Language
english
Create date
05/06/2008 13:10
Last modification date
20/08/2019 15:09
Usage data